Watch this first:

https://www.loom.com/share/efe47af4a5124b4b8da276e601e76b15

First Principles

1. Most important JBTD: define the audience psychographics + behaviour profiles & the brand strategy.
2. Use the GTM Canvas:

https://youtu.be/dfKwggG-LAE?si=3CSIYgf_YaX0jxmf

1. Would we be open to education via entertainment/humour? Huge opportunity to make it more accessible.
2. Measure everythingvia CAC-LTV-AOV.
3. Age group?
4. Brand Personality: Transparent <> Truthseekers.

Owned Social Media

Option 1:

1. Boring but safe: Build The Stack’s YouTube
2. Regular buckets of education, testimonials, social events, etc.

Option 2:

1. Build Kshitij + Shreya’s YouTube primarily from their unique POVs as lifestyle creators